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Simrin Rajani

Product Designer Creative Technologist Visual Storyteller

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About Me

Simrin Rajani
Simrin Rajani
Simrin Rajani

What I Do

I design thoughtful, human-centered digital experiences and visual identities for brands across healthcare, hospitality, wellness, tech, fashion, and B2B/B2C startups. Whether it's a product, website, or brand, I enjoy creating work that feels intuitive, visually engaging, and rooted in real user needs.

My Background

I have a bachelor's degree in Cognitive & Behavioral Neuroscience and a background that spans healthcare, hands-on client work, and multidisciplinary design. Understanding how people think, behave, and make decisions continues to shape the way I approach design—combining psychology, strategy, and visual storytelling to create experiences that are both functional and meaningful.

My Approach

I believe the best design starts with curiosity and collaboration. I use research, rapid iteration, and emerging AI tools to accelerate exploration, uncover insights, and streamline my workflow—but never as a replacement for human thinking. The strongest products are built by understanding people first, then using technology to amplify thoughtful design decisions.

My Toolkit

My foundation is in visual design, with experience creating brands, websites, marketing campaigns, and digital products. I work across the end-to-end design process—from research and user flows to wireframes, high-fidelity interfaces, prototyping, and design systems.

My toolkit includes Figma, Sketch, Adobe Creative Suite, and a growing set of AI-assisted design and development tools, including Claude Code, Stitch, Lovable, and MCP-powered prototyping workflows. I use AI to accelerate ideation, prototyping, and iteration while keeping human insight, collaboration, and thoughtful decision-making at the center of every project.

Product Design UX Research UI Design Visual Design Interaction Design Prototyping User Flows Information Architecture Brand Identity AI-Assisted Design Human-Centered AI Figma Adobe Creative Suite Claude Code